9 January 2002
Award Winning Braintree
Data communication specialists, Braintree Communications, have won its second national IT award. The Secrets of Australian IT Innovation award follows close on the heels of the Euro High-Tech Competition won in October last year.
Braintree won the eCommerce category of the Secrets of Australian IT Innovation with a unique network gateway product targeted at the telecommunications and retailing industries. This unique gateway offers a fully integrated solution that simplifies retailers communications network by consolidating all communication mediums, including EFTPOS terminals, into a single connection.
The award will provide Braintree with an exclusive opportunity to present to the delegates of the World Congress on IT in Adelaide in February this year. The Congress delegates will include industry representatives both domestically and internationally including CEOs of potential partners, investors and customers, creating influential exposure for this Queensland-based communications company to pursue their international growth plans.
Not only will we have the opportunity to present to influential people in IT who hold significant opportunities for us internationally but we will again be recognised as one of the leading IT innovators in Australia says Chief Operating Officer for Braintree, Mr Peter Hall.
Braintrees network gateway has been successfully deployed throughout Australia through Telstras ISDN network called Argent. Braintree envisages saturation of the domestic market within 18 months and therefore needs to additional key strategic growth markets. They have identified the UK, Europe, Asia and the US in particular as holding significant opportunities for the gateway product range.
It was vital for us to develop international relationships to sustain our current growth. We have developed strong relationships from our visits to Asia and Europe that we now need to expand on with plans to assess the US market early this year, Mr Hall said.
The World Congress on IT will centralise key international players we have identified as holding significant potential for Braintree.
If the fourth quarter of 2001 was any signal, 2002 promises to be a very good year for this communications company from Brisbane. Braintree in the final quarter won two national IT awards, undertook business development tours to the UK, Europe and Asia, and received a $455,000 R&D grant amongst other major wins.
The IT sector was hit pretty hard in 2001 but signs so far has shown that things are heading in the right direction again and 2002 is panning out to be a great year for Braintree, said Mr Hall.
Braintree specialises in
the design and development of customised communications solutions for
some of Australias largest multinational companies including Telstra,
Boeing, Ericsson, Cashcard and Jetset to name a few. Braintree has developed
solutions to communications problems for the telecommunications, defence,
airline, banking and finance industries.