23 April 2004
Braintree to showcase wireless ATM and EFTPOS connectivity
Leading technology developer, Braintree Communications, is showcasing its wireless ATM and EFTPOS connectivity advancements at next month's ATM Industry Association Exhibition in Sydney. Braintree's wireless IP technology, the Axon terminal adaptor, connects existing fixed line EFTPOS and ATM transaction terminals to a General Packet Radio Service (GPRS) network.
Mr Peter Hall, chief executive for Braintree Communications said: "Substituting expensive fixed wires for EFTPOS and ATMs with wireless connectivity is an evolutionary step for the Australian financial transaction industry. It gives the combined benefits of much cheaper tariffing without the monthly line rental, greater mobility and easier terminal fleet management."
Braintree's GPRS Axon terminal adaptor connects via the same wireless network as a mobile phone. Due to the small data size of EFTPOS and ATM transactions, GPRS is a very attractive and secure network for merchants to use for financial transactions.
"What is unique about our Axon terminal adaptor is that merchants and terminal manufacturers can keep their existing fixed line transaction equipment in the field or warehouse waiting for deployment and be wireless enabled. We have successfully trialed our Axon technology with two of the worlds largest ATM manufacturers and one of Australia's major banks over a GPRS network," says Mr Hall.
Merchants simply unplug their terminals from the wall socket, plug it into Braintree's Axon terminal adaptor and away they go. They don't have to upgrade or replace POS terminals in the field as the Axon allows merchants to transact immediately over GPRS.
"There is exceptional interest in EFTPOS and ATM over GPRS. The flexibility of GRPS combined with the attractive tariffs is driving major banks and merchants to consider GPRS as a viable leased line and dial replacement," Mr Hall said. "GPRS can also provide faster transactions at a lower cost then most dial-up EFTPOS services."
Braintree's GPRS Axon enables temporary point-of-sale locations during busy trading periods to cope with extra foot traffic and for events such as market stalls, trade shows, kiosks, mobile service centres or remote locations where fixed line connections are too costly or slow.
Another benefit of GPRS is that connections to the network are "always on". No more waiting in supermarket queues while the terminal dials into the bank, which means a dramatic reduction in transaction processing times. "Always on" also means that EFTPOS and ATMs can be remotely managed just like leased line terminals reducing Telco and bank support costs. Software upgrades, sophisticated reporting, configuration and installation can all be done remotely.
Braintree is hoping to export its Axon to the UK, Europe and USA within the next 6 months. Hall said: "Anywhere there is a GPRS network the Axon can be used to carry ATM and EFTPOS transactions providing significant opportunities for Braintree's technology globally" says Hall.
Braintree is currently developing an Ethernet version of its Axon terminal adaptor to cater for merchants with existing DSL connections to consolidate EFTPOS and ATM traffic over the same connection and a CDMA version for rural and remote areas where GPRS accessibility may be unavailable.
Braintree will use the 'ATMIA - Pacific ATMs' exhibition to expand on its exposure of the Axon terminal adaptors through a live demonstration of its unique wireless technology to leading global companies and industry bodies.
About Braintree Communications
Braintree Communications specialises in the design and development of data communication solutions that allow existing transaction terminals to connect to modern IP networks and transact immediately through embedded intelligent protocol conversion.
Braintree's primary technology focus is on Short Duration Transaction Networks (SDTN) such as EFT applications like Point-Of-Sale and ATM connectivity, defence communications systems, airline reservation networks, security systems and financial services.
Braintree has been developing unique solutions since 1990 for clients such as Telstra, Boeing, Ericsson, Damovo, Cashcard and Japan Airlines.
Mr Peter Hall
Exhibition Contact Details:
Mr Phillip Boyle