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18 October 2001
Braintree wins national
IT awards
Data communication specialists
Braintree Communications has won the Euro High-Tech Awards competition
with their unique communications Gateway. The competition saw IT companies
all over Australia compete for a place to tour Europe as part of Austrade’s
IT business mission.
The competition, judged
by Sun Microsystems and Nextec, will provide Braintree with the opportunity
to market their IT solution to senior business managers, IT companies
and venture capitalists in the UK, Germany and Sweden.
The device that won Braintree
a place on the tour is a unique telecommunications gateway targeted at
the Australian retailing industry. This unique gateway offers a fully
integrated solution that simplifies retailer’s communications network
consolidating all communication mediums into a single ISDN connection.
Chief Operating Officer
for Braintree Communications, Mr Peter Hall says that it is common for
retail outlet’s communication networks to consist of 2, 3 or even
more individual lines for each communication service. The costs for renting
all these lines are quite considerable for the retailer.
“Retailers do not need individual lines for each medium. Our Gateway
has enabled retailers to connect and operate PCs with Internet connection,
a phone and fax system, and point of sale terminals to a single ISDN connection”
Peter said.
However, having one line
does not mean that only one communication medium can operate at any one
time.
“Through our gateway you can use one ISDN line for up to three unhindered
simultaneous operations. You can be on the phone talking to a customer,
while another employee is surfing the Internet while remaining staff are
processing EFT transactions. This is a fully integrated solution,“
Peter explained.
The mission is scheduled for early November and will see Braintree take
the next steps in its expansions plans to maintain its consistent organic
growth.
Braintree’s ISDN Gateway is currently being deployed throughout Australia’s
retailing industry as part of Telstra’s ISDN network, Argent. Other
network gateways under development include access to broadband and wireless
platforms.
“I believe that within two years we will have saturated the Australian
domestic market with our gateway products. Winning this competition has
opened up avenues for us to pursue our plans for expansion into strategic
international markets” Peter said.
“We see the UK and Germany in particular possess huge potential for
our ISDN Gateway. The UK’s telecommunications infrastructure is very
similar to Australia’s and Germany is the European leader in ISDN
consumption,” Peter said.
“This mission will provide us with the opportunity to discuss the
potential of our product with key players in the IT industry in Europe”.
Braintree’s objective from the tour is to develop partner relationships
where Braintree can supply their unique gateway to the European market.
This mission comes hot on the heals of Braintree’s recent trade mission
to China and Singapore where they were able to start the ball rolling
in exporting the Gateway into the Asian markets.
“Things are beginning to move very quickly for us on the global market
which is great. It is exciting to see our expansion plan put through its
paces”.
For the past ten years Braintree has been providing specialist customised
communications solutions for some of Australia’s largest multi-national
companies like Telstra, Boeing, Ericsson, Cashcard and Jetset to name
a few.
“Developing solutions for these companies has provided us with the
experience to successfully enter the competitive international markets”.
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