8 October 2003

Braintree appoints Marketing Manager to capitalise on new market opportunities

Braintree Communications, a market leader in short duration transaction networks, has announced the appointment of Mr Bruce Ebzery as Marketing Manager – Solutions and Strategy, as Braintree continues to expand its domestic and international business activities.

Mr Ebzery is responsible for the development and execution of marketing strategies and initiatives in support of Braintree's continued growth in the short duration transaction market, incorporating expansion into domestic and international markets.

Prior to joining Braintree, Ebzery was a Business Development Manager at Energex Ltd responsible for strategic corporate planning, strategy development and implementation.

Welcoming Mr Ebzery to Braintree, chief executive Mr Peter Hall said, "Bruce will play an integral role in our plans for ongoing rapid growth in particular using his skills and experience in strategy development and implementation to further build the Braintree brand awareness in new market sectors."

The appointment of Ebzery as Marketing Manager will ensure greater visibility and penetration of Braintree’s products in domestic and global markets.

"Braintree presented a great opportunity for me to work with an organisation that's leading the market in protocol conversion technology domestically and is at an exciting building phase internationally with product trials scheduled in the UK later this year," said Ebzery. "I look forward to working with the team to identify, develop and execute marketing initiatives to take full advantage of these opportunities."

Ebzery’s appointment takes effect immediately.

About Braintree Communications

Braintree Communications specialises in the design and development of data communication solutions that allow legacy terminals to seamlessly and immediately connect to modern networks using intelligent protocol conversion.

Braintree’s primary technology focus is on Short Duration Transaction Networks (SDTN) such as EFT applications like Point-Of-Sale and ATM connectivity, defence communications systems, airline reservation networks, security systems and financial services.

Braintree has been developing unique solutions since 1990 for clients such as Telstra, Boeing, Ericsson, Damovo, Cashcard and Japan Airlines.

For more information on Braintree Communications call Mr Peter Hall on +61 7 3033 8800 or visit www.braintree.com.au.


   

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